Seth Godin recently wrote a blog post on how we get to choose our customers. He states that we choose our customers by our pricing, our promotion and our content among other things. I believe he is right.
I learned a long time ago that we teach people how to treat us. I believe the same is true in marketing and business. We have all had our share of high-maintenance, low-benefit clients. Perhaps we have even been that client to someone else at one time.
A key element to long-term growth is building relationships with our clients. Not every relationship will look the same with every client but it is critical to have one.
Once it is established it is our responsibility to maintain that relationship. This is part of why social media has taken off in the way it has. It’s about connection. Social media platforms like Twitter, Facebook and LinkedIn can help you start conversations to begin new relationships. They can also help you stay engaged with existing relationships. Just remember you still have to do the heavy lifting in keeping your relationships strong.
Working to stay connected.