Passion is important. It is important in all areas of our lives – even in business. I have not yet met a small business owner who was not passionate about he or she is doing. If they did not have some level of passion they would not be doing it.
We all have our moments where our passion falters (some moment last longer than others). If you get bogged down in the daily grind of doing business and lose your passion it will be obvious to your clients. Passion is contagious. If you have passion and enthusiasm it will catch on and it will come through in your marketing strategy.
One key element for me to remain passionate is to remind myself why I am doing what I am doing. You might say that sounds too simple. The fact is, it is simple. Ask yourself these questions.
- Why did I start doing this in the first place?
- What do I have to offer?
- What about my work drives me?
Passionately Working and Serving,