Awareness is a Half-measure

As a small business owner you undoubtedly know about some areas of your business or marketing strategy that need improvement.  Awareness is half the battle.  We cannot change something unless we are aware of it.  However, if we stop with awareness nothing will change. Action is a key element for change.

Time is a major factor.  We all wish we had more time in the day to complete everything we feel we have to complete. Still, putting off changes that need to be made to help your business grow may not be the wisest move one could make. 

Here are five steps you can take to turn awareness into action:

  1. Write down what you are aware of that needs to change (just make a list)
  2. Identify who can help you make those changes (spouse, staff, outside consultant, marketing coach, etc.)
  3. Give them the power to help you (ask them, engage their services, etc.)
  4. Create a plan of action to make the changes (prioritize them)
  5. Take the action!

These may sound simplistic but sometimes we overlook the simple actions we take to make a significant impact in our lives or our business.

Taking the action…

-KK

Advertisements

About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: