Communication is Critical – DUH!

Communication is critical. How many times have we heard or written statements like this? If it is so critical then why are most of us so poor at it?

As a small business owner communication is a key element to the overall health of your company. Effective communication takes work. Effective communication is also multi-directional.

It is important to communicate with each of your stakeholder groups:

  1. Your employees – employees are internal customers. If you do not communicate information about the company, projects, clients and other vital information they will begin to feel unimportant and undervalued. There may be many sub-groups within your company, i.e. sales; production; IT; accounting, etc. that may need to receive differnet messages.
  2. Your clients – some might say “duh” but precious few actually do it effectively. Part of effective client communication is consistency and clarity. Do a quick spot-check with your clients to find out how well you are communicating – ask them!
  3. Other Stakeholders – when managing projects it is essential to clearly communicate with all stakeholders – not just the ones who write the checks or do the work. There are other affected by your project and deserve to be informed. Effective communication can be tricky when there are multiple stakeholders but it is an important group that is sometimes excluded.

The message you communicate may need to be modified to fit your audience. This extra attention to detail can prove invaluable. Clear, consistent communication informs your audience. Clear, consistent communication builds trust and credibility with your stakeholders. Clear, consistent communication coupled with consistent follow-through can set you apart!

Effective communication can mean the difference between just fulfilling the client’s requirements and a client that is so ecstatic about their experience they cannot stop talking about your organization.

That’s what I want! How about you?

-KK

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About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

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