That “One Thing”

If you asked 100 seasoned marketing professionals what they want the next generation of marketing professionals to know you will probably get 100 answers. Sure, there will be some relatively universal answers but everyone has that “one thing” they learned and want to pass on. In this season of my career that “one thing” would be to discover your client’s passion for their business.

I frequently mention passion in this blog.  For me it is most definitely a key element. Without passion we would not have many of the items we have today that enhance our lives and the lives of those around us. Without someone’s passion we would not have things like prosthetic limbs for those who need them, special schools for the blind or deaf or even everyday things like a vacuum cleaner.  At one time someone had a passion to build these things.

There are many businesses that just seem to be “going through the motions”. For companies such as this a good marketing plan may not be able to solve all the problems but perhaps it could reignite the passion that started the business in the first place.

So new marketers – discover your client’s passion.  It will make your strategies and campaigns much more successful.

If you are a seasoned marketing professional what is your “one thing” you would pass on to the next generation?

Passionate about making a contribution…

-KK

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About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

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