Throwing up a Facebook page is not a strategy
Even a great Facebook page by itself is not a strategy. It is a component of your Social Media plan which is only one component of your overall marketing strategy
There have been many bloggers recently talking about examples of great Facebook pages. Check out this blogger’s Top 35 list from July 30. Most are well-known brands with deeper pockets than the average small business but that does not mean pages for small businesses have to be boring.
Included on this list is BlackBerry. I like their page because it integrates a tool accessible to everyone: YouTube. A small business could incorporate a YouTube video and some well done graphics to create an attractive, dynamic Facebook page.
As mentioned frequently in this blog, if you need help with your marketing strategy, including your Facebook page, contact a marketing coach/professional. They can help you create and execute a solid strategy and help you avoid the pitfalls of going down the wrong path.
I am continually looking for ways to improve the effectiveness of Facebook. If you have a success story to share please post a comment.
Always looking to improve…