Thursday Threads

Changes are… consistent

  1. This week Google announced Google Instant. Need to keep a close watch on this one to see how it affects my clients’ Adwords campaigns.
    1. How do you think Google Instant will affect paid search?
  2. It will be interesting to see how popular keywords increase in bid price.
    1. A WSJ article speculates that the most common terms(which are already expensive) will jump in price.
  3. A key element of a good marketing coach is to help their clients navigate major changes like Google Instant.
    1. Perhaps I will write something brilliant and get credited by AP as a blogger news source…
  4. The Associated Press (AP) begins crediting bloggers as news sources. It will be interesting to see how this affects the news cycle – if at all.
    1. I doubt I’ll get quoted by the AP tomorrow but it could… happen!
  5. I would guess that to be a cited source by AP one must be consistent in delivering news-worthy information
  6. Speaking of consistency… the use of the same or complementary colors across different marketing platforms can help tie your campaigns together
  7. The use of consistent wording can help do the same
  8. Using consistent (positive) wording is also a good practice with children and families. This is not big news but perhaps it should be…



About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

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