On Wednesday I talked about achieving brand consistency on a budget. Common voice (tone, wording, etc.) is a key element in brand consistency. The great thing about consistency of voice in social media is that it does not cost much, if any, cash. It does require a time and thought investment.
What may be news to many small business owners is that you can easily set your Twitter status to appear on your LinkedIn and Facebook status plus on your blog too (depending on what blogging service you use). This is one way to be sure your voice and messaging is consistent across all platforms.
This may get a little tricky if there is more than one person engaged in social media on behalf of your company but it is achievable. Here is where the time and thought investment comes in. This can be done by establishing guidelines for any representative of your company to who engages in social media.
Keep these things in mind when establishing social media guidelines:
- Be clear on the voice of the company
- Be clear on your policy to engage (or not engage) negative comments
- You may want to designate one person to be the voice in these situations
- Don’t make the guidelines too narrow so that you squash the individual’s voice
- Especially about things unrelated to your brand
- But…don’t make them too loose either
- Don’t make efforts so coordinated that everyone is saying the exact same thing
- Like automated Tweets to multiple accounts
- It can get boring and your audience will lose interest
- Add guidelines specific to your brand…
As always, I encourage you to seek the help of a marketing coach. They can help guide you in the right direction.
If you would like to learn how to link your updates feel free to email me.
Working to add value…