Thursday Threads

Social Media Do’s and Don’t’s for Small Business


    • DO set realistic expectations and goals for your social media strategy
      • DON’T assume that you will not get leads for your social media efforts
    • DO have a solid, well-planned strategy
      • DON’T let your strategy become robot-like
    • DO seek out help to execute your strategy   
      • DON’T be afraid of the technology (that’s why you get help)
    • DO push yourself to get the most out of social media   
      • DON’T over commit yourself with an unachievable strategy
    • DO contribute to the conversation in a meaningful way
      • DON’T only Tweet about your latest blog post or your products
    • DO look for people you know and connect with them through social media
      • DON’T assume they will all be as focused as you might be
    • DO be deliberate in getting your message out there
      • DON’T be repetitive
    • DO remember that what you say will always be “out there”    
      • DON’T let that stop you from being authentic

    See you next Monday…



    About Kerri Karel

    Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

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