Affiliate Marketing Programs Basics: Is affiliate marketing appropriate for my business? (Post 2 of 5)

Affiliate Program – Yes or No?

Properly planned and managed affiliate programs can become an additional revenue stream for your business. If you read this blog you know that I believe proper planning is a key element to a success strategy. 

Before you dive into an affiliate marketing program it is important to make sure you are educated on the basics.  Failure to fully assess which advertising mediums are best for your company will cause your entire marketing plan to not make the grade. Depending on the type of product you sell, an affiliate program may be an excellent idea or it may be a terrible one. As part of your planning process make sure you know where you fall on this continuum.

Is an affiliate program right for my company?

Affiliate programs can be successful for a wide range of advertisers. Consider an affiliate program if you offer…

  1. Product or services that have broad appeal
    1. Find a network with a large, mass audience
      1. hint: start with a few select targets – go too broad & it is more difficult to manage
  2. Specialized or niche products or services
    1. Find a specialized network geared for your niche market
  3. Business to business products or services
    1. You can build a successful program with an affiliate provider that has a strong B2B network

If you are still uncertain whether an affiliate program is right for our organization contact your marketing coach. Feel free to drop me a line for general questions. I may blog about your questions.

The next blog will unpack some of the terms used in affiliate marketing.

-KK

Note: Companies that produce or sell raw/unfinished materials or extremely high-ticket items may not be the best candidates for an affiliate program.
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About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

2 responses to “Affiliate Marketing Programs Basics: Is affiliate marketing appropriate for my business? (Post 2 of 5)

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