V Veracity – Be consistently truthful in what you say.
People really are paying attention.
A Adjust – Continually assess and adjust your approach to
L Listen – Really listen to what your customers are telling
you. You may learn something.
U Understand – Identify with your customer’s position. It
will strengthen your relationship.
E Effort – When you make the effort to be truthful, listen,
understand and adjust you bring immeasurable value.