Happy New Year!
May your New Year be filled with…
- Passion for your work
- Passion for your clients
- And a passion for life and family
- Effective communication between your team and your clients
- Effective communication between you and your team
- And effective communication in all you relationships
Now is a great time to reflect on all that we accomplished or missed the mark on in our business over the last year. It is important for all businesses to take inventory. This is more than just counting the number of widgets we have left – it should include taking an inventory of how well we served our clients/customers and how well we served our employees.
As a small business owner how well did you serve your employees? Did you empower them to do their job effectively? Do you they see your passion for the business? Do you all work well together as a team?
How about your client’s? Do they feel like they matter to your organization? Do they feel like you listen to what they need and then provide it?
If your answer to these questions is a resounding yes! then celebrate and do more of the same in 2011. If your answers are and it stings a little then perhaps the New Year should ring in some changes.
Food for thought…
Got a strategy?
So did you start on your 2011 marketing strategy yet? If you are staring at a blank slate consider these points:
- Start small – you don’t have to have a 20 page plan
- Start with a goal – what do you want to achieve in the new year?
- Certain quantity of new proposals, leads, clients, web site visitors, etc.
- Select the marketing venue to help you achieve the goals you set
- Consult a marketing coach to help you
Here are some additional previous posts I’ve written related to marketing planning. I hope you find them useful.
Uh…I don’t have a Marketing Plan
Marketing Plans – Phase it In
Marketing Plan – Make Your Outline
You can do it! Start now.
It’s December 3, 2010. Have you written your marketing plan for 2011? Did you review and revise your 2010 plan to make it more effective at some point throughout the year?
There are many different places I could go with an opening paragraph like this. Today I am going to focus on the opportunities small business owners miss if they do not have a marketing strategy.
Many small business owners tend to think they don’t need a marketing strategy. Many more believe that to have one it must be a massive effort that takes a great deal of time and money.
Without a marketing plan or strategy here is what you could be missing:
- New clients
- Additional revenue from existing clients
- Additional web site traffic
- Opportunities to hear from, and learn from, your clients
- Opportunities to build your brand
Is a marketing strategy a key element missing from your organization?
Food for thought..