It’s December 3, 2010. Have you written your marketing plan for 2011? Did you review and revise your 2010 plan to make it more effective at some point throughout the year?
There are many different places I could go with an opening paragraph like this. Today I am going to focus on the opportunities small business owners miss if they do not have a marketing strategy.
Many small business owners tend to think they don’t need a marketing strategy. Many more believe that to have one it must be a massive effort that takes a great deal of time and money.
Without a marketing plan or strategy here is what you could be missing:
- New clients
- Additional revenue from existing clients
- Additional web site traffic
- Opportunities to hear from, and learn from, your clients
- Opportunities to build your brand
Is a marketing strategy a key element missing from your organization?
Food for thought..