Telling Your Story

Are you getting their attention?

If you are a small business owner you have a story to tell. It may be difficult for you to see because you are living out your story every day. Marketing is about telling your story – the story of your product and your company.

Effectively telling your company story can communicate many things:

  1. Your passion for your business
  2. What drives you to do what you do
  3. Why you are different
  4. The core values of your business
  5. The quality or dedication of your employees
  6. How your company has helped your clients
  7. The benefits of your product/service
  8.  
  9.  
  10. … 

Anyone can give information on the features / benefits of their product or where it is sold or what it looks like.  This information is not “news” and is rarely given a second thought.

Communicating your passion will get people’s attention. 

What else will telling your story communicate? You fill in the rest of the list.

Coaching with Passion,

-KK

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About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

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