Social media is not a stand-alone strategy
Having a social media component in your overall marketing strategy is a key element to success. But if social media is your only strategy – at worst it is doomed to fail and at best you will just be spinning your wheels.
Marketing is about telling your story – the story of your product and your company. I coach my clients to use social media to help promote, educate and spark conversation about their story. Social media helps us to get more personal with our clients and customers. Social media can extend our reach beyond what it can be without it. Social media can help us make new connections.
If social media helps us promote our company story that means we must already be telling our story. As a small business owner you are living out your company story daily. The question becomes, are you communicating it effectively?
Don’t know the answer? Ask a marketing coach. I’m available.