LinkedIn Direct Ads – Test 2

Testing 1-2-3 – Again…

In November I began a test run of LinkedIn Direct Ads and wrote about it in this blog post. In the post I committed to posting an update. Here  it is…

The success of the campaign was not as desirable as I had hoped.  I was pleased with the number of impressions but the CTR was extremely low. On many levels I expected this because my audience size was very small (started with about 1000).  

If you read my blog you know that I believe in the Review and Revise philosophy.  You will not get the results you want unless you continually review campaign performance and make revisions to improve results.  I turned my LinkedIn campaign off for a month or so and recently turned it back on with the following significant changes.

  • Deactivated 2 out of 4 ad variations that did not get any results
  • Changed headline on one of the remaining ad variations
  • Created a new ad variation with a new headline and slightly revised copy
  • Increased my audience size from 1000 to 3300
  • Increased my bid (still deciding if I think leads from LinkedIn are worth the CPC rate)

I’ll post another update in a few weeks.  In the meantime, I will continue to review and revise the campaign to achieve optimal results. I would love to hear your experience with LinkedIn Direct Ads. Post your comments.

Looking for results…

~KK

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About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

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