The Significance of Follow-Up

Take the action!

Earlier this week I wrote a blog post (read it here) about the different types of people who attend networking events. One of the comments I received was about the necessity for follow-up. I could not agree more – it is a key element to making the investment of your time worthwhile.

Making a “connection” at a networking event is great but if you do not begin to cultivate that connection and turn it into a working relationship nothing will happen. Wherever you make your initial introduction – events, cold calling, direct marketing, etc. – it will be of little value unless you to continue to engage.

I think I will add a 5th group to my list of types of people at networking events:

The Winner – this person immediately followed up on the quick connections they made at the event. Why are they the winner? Because they are the ones turning those connections into relationships.

My Take:  A five minute discussion at a networking event will not land you a big contract.  Cultivating a relationship you started at a networking event just might. Take the action!

As a small business owner your time is so valuable.  You are trying to wear 20 different on any given day.  If you attend networking events one of your goals was to try and make more than one connection at a time.  Don’t waste the time you spent! Follow Up. Make the most of it. Some connections may turn out to be nothing but with a wasted follow-up opportunity you will never know.

Just a thought…

-KK

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About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

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