If you fail to foster the growth of prospect relationships now you won’t have anyone to call on when your well dries up.
It is mission critical to dedicate all the time needed to properly serve your current customers. This is a good business decision and is expected by your clients. As a small business owner your plate is already full. It is easy to minimize the importance of creating and building new relationships simply because there seems to be no time to do it.
This could be a grave mistake. If you don’t keep new customers coming through the door you may one day find yourself without any new ones. Depending on what product or service you sell, not fostering the growth of new relationships could dampen the success of your company.
I said most of this in a previous post. Some things bear repeating.
Still Fostering Growth…
One of the great things about Entrepreneurs of Knoxville (EOK) is that it’s about building each other up and helping one another in our business efforts. It is a unique business organization. I am new to EOK and I already see so many benefits. Here is my list.
EOK is truly collaborative – members are willing to help other entrepreneurs by sharing their expertise on a certain topic [If everyone contributes then everyone benefits]
EOK provides practical information – much of the information shared can immediately apply to your business
EOK brainstorms with you – in the crowd sourcing hour you can bring an idea or a business challenge and have a group of experienced professionals help solve the issue or point you in the right direction
- EOK is a practice run for funding – looking to pitch your idea to investors? During the pitching hour EOK can provide you with practical information from those with experience in securing funding for small business. [Not only can you get practical information but you can practice your pitch to investors in a friendly, collaborative environment]
- EOK is a great publication tool – you can publish content on EOK through blog posts, forums and more. [this is an excellent way to potentially get more visits to your own blog]
- EOK can generate business – EOK is not a lead generation organization, however, that is a natural progression that may occur from being involved and contributing to EOK
- EOK is free – the only investment required is your time. As with anything you get out of it what you put into it. [While it may be free for members (on purpose) there are certain expenses incurred. Donations are accepted]
- EOK is non-profit – this helps keep membership costs at zero. [please see number 7]
What other benefits have you received from being an EOK member? I’d love to hear them!
Twitter: @EoKtown | Other places where EOK lives…
Knowing your limits is a key element in maintaining integrity.
One of my most favorite quotes: “you can do anything you want as long as you are willing to pay the price”. I was having a discussion today with some of my peers about this issue as it relates to business. A particular action may be legal but is it ethical and/or moral.
The price I am willing to pay for “doing anything I want” is not very high. As I gain more experience in business and in life my road gets narrower. As I see it the prices we pay fall into seven categories.
How do you see it?