If you fail to foster the growth of prospect relationships now you won’t have anyone to call on when your well dries up.
It is mission critical to dedicate all the time needed to properly serve your current customers. This is a good business decision and is expected by your clients. As a small business owner your plate is already full. It is easy to minimize the importance of creating and building new relationships simply because there seems to be no time to do it.
This could be a grave mistake. If you don’t keep new customers coming through the door you may one day find yourself without any new ones. Depending on what product or service you sell, not fostering the growth of new relationships could dampen the success of your company.
I said most of this in a previous post. Some things bear repeating.
Still Fostering Growth…