When you get bad news what do you do? Do you look for the downside or for the upside? It is very difficult to look for the upside in things when you lose a client, lose revenue or lose a strategic partner. Sometimes there is no upside – at least not one that is very apparent.
I believe everything happens for a reason – even in business.
- Sometimes a client leaves to make room for a new client or clients that you may not even know are coming down the pipeline
- Sometimes you lose revenue from one source to gain it back thorough another
- Sometimes you lose revenue to prompt you to cut expenses
- Sometimes you lose a strategic partner because they were not as strategic as you thought they were
- Sometimes things fail because you were simply supposed to do something different
No matter which role in my life: small business owner; wife; mother; volunteer or friend I try to receive “bad” news by looking for the upside or the lesson behind the turn of events. It has been my experience that many times there is a lesson I am supposed to learn through the “bad” experiences. I seem to learn the hard way – sometimes I have to get knocked upside the head to realize I need to make a change.
Is your head hard too?
How do you handle “bad” news in business?
Did I Say That?
I read several articles and blog posts today about the marketing firm employee who Tweeted on behalf of Chrysler. I won’t rehash the entire story (you can read it here).
He meant to send a Tweet through his personal account and accidentally sent it through the Chrysler account. His Tweet read: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive.” A horrible mistake that cost him his job and his employer the Chrysler business.
@pwilson wrote a great blog post today talking about the power of our words. Whether you are Tweeting, talking, writing or any other form of communication your words hold power. They have the power to harm or to help.
– Reality check –
How are you using your words when communicating with…
- Your staff?
- Your clients?
- You vendors?
- Your family?
Something to think about…
P.S. As a marketing professional who manages several social media accounts this affects me on many levels. I will save that post for another day.
Are you seizing the data?
Many small business owners have implemented a tool, such as Google Analytics, to monitor their web traffic. If you are one of those who have a tool in place I am so glad.
The important question is…are you using it to make critical marketing decisions? If you are not using it to review your performance and make revisions to improve your website and traffic flow then you might as well uninstall it.
If you don’t understand how to analyze and apply the information then educate yourself. Here are a few ways to educate yourself on how to review web analytics.
- Look for the help feature within your package
- Educate yourself on key terms related to web analytics
- Read blog posts from marketing professionals (click here to read my posts on the subject)
- Google it! – there are many tutorials, blog posts, YouTube videos, etc. that can help you understand analytics data
- Consult with a marketing professional who understands web analytics
Using a web analytics tool to measure the performance of your web site is a key element to its success. As always, review your metric and revise as necessary.
p.s. Google Analytics is not the only quality web analytics tool. However, it is one I recommend for small business owners.