What Have You Done for Me Lately?

 It costs more to acquire a new client than it does to retain existing ones. 

If you are doing what you do best – delivering your product or service with excellence – then your existing client relationships have a solid foundation. Telling your client how muych you appreciate them can help to strengthen that solid foundation.  I hear this talked about all the time but I don’t see it in action nearly as much.

Consider these when continually cultivating existing client relationships:

~ Say thank you ~
Letting your client know they are appreciated can go a long way (saying “thanks” on an invoice does not count). Saying thanks in person, a handwritten note or over the phone is more valuable than you might think.

~ Give a gift ~
A gift to your existing clients does not have to break the bank. You can keep it simple: a note pad, a coffee mug, a restaurant gift card, take them to lunch, etc.  Get creative.

~ Solicit feedback ~
You can learn much and strengthen relationships by asking your clients what you and your company can do better.  If you genuinely want to hear what they say and are willing to make changes, you can make a significant impact on your relationship.

~ Client appreciation event ~
If you have several important clients in the same geographic area you could produce an appreciation event.  If you do make sure you give each client specific attention at the event by you or someone on staff.  This personal touch will not go unnoticed.

There are many more ideas out there.  Hopefully these ideas can get the creative juices flowing to find one that would work for you and speak specifically to your customers.

Consult your marketing coach to get more ideas and help with execution.

If you have success stories and other ideas to share please chime in. I’d love to hear from you.

It’s all about relationships…

-KK

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About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

One response to “What Have You Done for Me Lately?

  • Lou Lambert

    Very good points Kerri! In sales & marketing how we react after the sale is most important. We need to be much more customer centric. In new business development, I constantly preach that theme to my staff. In the end, if things go wrong or your client feels neglected, trying to retain them may be near impossible and usually much more expensive. ALWAYS LISTEN TO WHAT YOUR CUSTOMERS HAVE TO SAY…..& testamonials are priceless.

    Lou Lambert

    CA Media

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