The Weight of Words

Did I Say That?

I read several articles and blog posts today about the marketing firm employee who Tweeted on behalf of Chrysler.  I won’t rehash the entire story (you can read it here).  

He meant to send a Tweet through his personal account and accidentally sent it through the Chrysler account.  His Tweet read: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive.” A horrible mistake that cost him his job and his employer the Chrysler business.

@pwilson wrote a great blog post today talking about the power of our words.  Whether you are Tweeting, talking, writing or any other form of communication your words hold power.  They have the power to harm or to help. 

– Reality check –

How are you using your words when communicating with…

  • Your staff?
  • Your clients?
  • You vendors?
  • Your family?
  • Others?

Something to think about…

-KK

P.S. As a marketing professional who manages several social media accounts this affects me on many levels.  I will save that post for another day.

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About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

2 responses to “The Weight of Words

  • Peter Brewer

    Kerri, I appreciated your blog about social media. I think we as Americans and as Christians are far too consumed with on-line connections at the expense of personal relationships and our walk with Christ. I recently heard a pastor speaking to a group of men, telling them to get off Facebook and Twitter and start being men. Very interesting.

    Having said that . . . I recently joined EOK and look forward to meeting you and lots of new folks.

    Peter

  • Kerri Karel

    Thanks for the comment Peter. Social Media at its best is meant to facilitate communication and relationships not take the place of it. I so agree that many are consumed with online connections instead of real horizontal relationships that enrich our lives through community. Those relationships can also help strengthen our vertical relationship with Christ.

    I look forward to seeing you at EOK!

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