Monthly Archives: August 2011

Top 10 Online Shopping Days for 2011…

Are you ready?

The Christmas Season will be here before you know it.  The Channel Advisor planning calendar for 2011 identified the following as the Top 10 online shopping days from 2010.

  1. Monday, November 28 (Cyber Monday)
  2. Friday, November 25 (Black Friday)
  3. Monday, December 12 (Green Monday)
  4. Monday, December 5
  5. Tuesday, December 6
  6. Thursday, December 24
  7. Tuesday, December 13
  8. Wednesday, December 14
  9. Thursday, December 15
  10. Wednesday, December 7

In this economy Ecommerce sites need to get creative to gain the attention of frugal shoppers. Knowing ahead of time what the most profitable days are during the season can help narrow your focus and plan accordingly. From a strategic perspective, plan for major promotions during these days to maximize your 2011 Holiday revenue.

Getting Ready…

~KK


I use social media because….

…it facilitates connections.

There are several reasons to use social media for business. Whether you use it to gain industry knowledge; make new connections; keep an eye on the competition or see what your clients are saying, the underlying reason should be about relationships.  At their core, social media tools exist to facilitate relationships and connection.

I use social media to do the following:

  • Increase my sphere of influence in hopes to find new connections
  • Nurture some of those new connections into online relationships
  • Connect with some of those relationships ILR (in real life)
  • Learn form people who are smarter than me (the list is long)
  • Gain new industry knowledge
  • Contribute my experience and expertise
  • Increase awareness of my consulting business and my blog

The tools I primarily use are LinkedIn, Facebook and Twitter.  For many clients I also use YouTube, Vimeo and Flickr.

What are your reasons for using social media tools?

-KK


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