Social media is not for everyone

Social media is not for everyone.  That is not a popular statement among some in
the marketing field.  If you are deep into social media the tendency is believe that it will work for everyone.

 

The fact is that there are certain business segments where social media is shunned and for good reason.  Certain industries or business segments with high security concerns may not embrace social media.  This is appropriate – their customers do not live in the social media universe so why should they?  There are so many industries that can benefit from social media there is no need to force it on those with whom it does not resonate.

 

As a “VP of Marketing for hire” my job is not to force one solution or marketing tactic on every client just because I like it and find it successful.  My job is to create and execute a marketing plan that will achieve my client’s goals.

 

Food for thought…

 

-KK

Advertisements

About Kerri Karel

Kerri has over 21 years of well-rounded experience in marketing, ecommerce and public relations. She has lead multi-million dollar marketing and ecommerce projects. Additionally she has 10 years of start-up experience. She also has 10 years experience in planning trade shows, special events and conferences. View all posts by Kerri Karel

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: