As a small business owner you undoubtedly know about some areas of your business or marketing strategy that need improvement. Awareness is half the battle. We cannot change something unless we are aware of it. However, if we stop with awareness nothing will change. Action is a key element for change.
Time is a major factor. We all wish we had more time in the day to complete everything we feel we have to complete. Still, putting off changes that need to be made to help your business grow may not be the wisest move one could make.
Here are five steps you can take to turn awareness into action:
- Write down what you are aware of that needs to change (just make a list)
- Identify who can help you make those changes (spouse, staff, outside consultant, marketing coach, etc.)
- Give them the power to help you (ask them, engage their services, etc.)
- Create a plan of action to make the changes (prioritize them)
- Take the action!
These may sound simplistic but sometimes we overlook the simple actions we take to make a significant impact in our lives or our business.
Taking the action…