I just read about an awesome analytics tool to track social media campaigns. I cannot wait to try it. It is created by RowFeeder and is built on Microsoft Excel. A tool many are familiar with. Below is an excerpt from the Mashable article:
The product is built on Excel, so instead of simply exporting data, RowFeeder generates native Excel files with pre-populated charts, visualizations and pivot tables all based around a company’s raw social media data. The idea behind the service is to bring sophisticated social media data crunching to marketers in a format that they’re familiar with.
RowFeeder tracks and aggregates data around any word, phrase, hashtag or username on Facebook and Twitter. Automated report types include velocity analysis to chart keyword activity on social sites, location analysis to find out where conversations are happening, and influencer and people analysis.
If you use RowFeeder let me know what you think about it (post a comment). I am signing up one of my clients up for the free version today!
Never underestimate the need for, and power of, good analytics!