Tag Archives: client relations

May your 2011 be filled with…

 

Happy New Year!

 

May your New Year be filled with…

  • Passion for your work
  • Passion for your clients
  • And a passion for life and family

 

  • Effective communication between your team and your clients
  • Effective communication between you and your team
  • And effective communication in all you relationships

 

  • A solid, achievable, measureable and effective strategic marketing plan
  • The right person/people (staff or marketing coach) dedicated to executing the strategy
  • And a solid, achievable and effective Personal Growth Plan

 Be safe… 

~KK


Thursday Threads

V   Veracity – Be consistently truthful in what you say.
       People really are paying attention.

A   Adjust – Continually assess and adjust your approach to
       customer relationships.

L   Listen – Really listen to what your customers are telling
       you.  You may learn something.

U   Understand – Identify with your customer’s position. It
       will strengthen your relationship.

E   Effort – When you make the effort to be truthful, listen,
       understand and adjust you bring immeasurable value.


“Gut Check”

Sometimes we need to stop and take inventory. 

If appropriate for our business we don’t seem to forget to take a physical inventory at specified times. How often do we take inventory of our effectiveness?  This should be at regular intervals as well.  I asked an executive last week what he thought were the weak spots within his 21 year old organization.  He was surprised by the question.

  1. Do you know how your customers feel about you?
  2. How about your employees?
  3. How effective is your communication?
  4. How effective is your marketing strategy?

This is a key element.  How does your effectiveness inventory look?

Just Checking…

-KK


Communication is Critical – DUH!

Communication is critical. How many times have we heard or written statements like this? If it is so critical then why are most of us so poor at it?

As a small business owner communication is a key element to the overall health of your company. Effective communication takes work. Effective communication is also multi-directional.

It is important to communicate with each of your stakeholder groups:

  1. Your employees – employees are internal customers. If you do not communicate information about the company, projects, clients and other vital information they will begin to feel unimportant and undervalued. There may be many sub-groups within your company, i.e. sales; production; IT; accounting, etc. that may need to receive differnet messages.
  2. Your clients – some might say “duh” but precious few actually do it effectively. Part of effective client communication is consistency and clarity. Do a quick spot-check with your clients to find out how well you are communicating – ask them!
  3. Other Stakeholders – when managing projects it is essential to clearly communicate with all stakeholders – not just the ones who write the checks or do the work. There are other affected by your project and deserve to be informed. Effective communication can be tricky when there are multiple stakeholders but it is an important group that is sometimes excluded.

The message you communicate may need to be modified to fit your audience. This extra attention to detail can prove invaluable. Clear, consistent communication informs your audience. Clear, consistent communication builds trust and credibility with your stakeholders. Clear, consistent communication coupled with consistent follow-through can set you apart!

Effective communication can mean the difference between just fulfilling the client’s requirements and a client that is so ecstatic about their experience they cannot stop talking about your organization.

That’s what I want! How about you?

-KK


Client Relationships – How Are They?

Seth Godin recently wrote a blog post on how we get to choose our customers.  He states that we choose our customers by our pricing, our promotion and our content among other things.  I believe he is right. 

I learned a long time ago that we teach people how to treat us.  I believe the same is true in marketing and business. We have all had our share of high-maintenance, low-benefit clients. Perhaps we have even been that client to someone else at one time. 

A key element to long-term growth is building relationships with our clients. Not every relationship will look the same with every client but it is critical to have one.

Once it is established it is our responsibility to maintain that relationship.  This is part of why social media has taken off in the way it has.  It’s about connection. Social media platforms like Twitter, Facebook and LinkedIn can help you start conversations to begin new relationships. They can also help you stay engaged with existing relationships. Just remember you still have to do the heavy lifting in keeping your relationships strong.

Working to stay connected.

-KK


%d bloggers like this: