Over the post 30 days the top read my post on blog was about email signatures. Who knew this is such a hot topic?
I was prompted to write the post because I had been noticing several “over the top” email signatures and felt I just had to say something.
Since your email signature is truly a reflection of your brand you might want to review yours and revise it if necessary. Ask these questions:
- Is my email signature “over the top?
- Is it too long or too short?
- Does my current signature reflect my brand?
- What do I want to convey?
- Am I conveying it?
Many people are obviously thinking about this topic as evidenced by the visits to my blog on this topic. What is your viewpoint on email signatures – keep it simple or “over the top”?
Want me to critique at your email signature? I can arrange that – contact me.
Keep it simple!
Your email signature is part of your brand strategy. Short, simple and consistent email signatures is a key element in presenting a professional image.
Here are my suggestions:
- Email signatures should provide your basic contact information so the recipient can reach you.
- Email signatures should not take up a large amount of space.
- Be consistent with font types. Make sure they are readable. Subtle is better.
- Leave out lengthy descriptions. The recipient can visit your website for more information.
- ONLY include the full signature in the first message in the email string. Create a secondary signature for replies. Including the full signature in replies is repetitive.
- Everyone in the company should follow the SAME email signature format. This helps build brand consistency and makes your organization look more professional.
- Do not include your email address in your email signature. They obviously have it.
- If you must include a disclaimer, decrease the font size and put it at the bottom of the signature like a footer. Short is better.
- If you want to include an image make sure it is small. Some industry professionals say do not include an image at all and some say small images ore ok. I am considering removing mine.
- Including social media contact methods are good. (hint: use hyperlinks – it looks better)
Informative, concise and tasteful should be the rule for email signatures. Have a different idea? Post a comment and let me know your thoughts.
Here are some example signatures…
Keeping it Simple,