Tag Archives: experience

LinkedIn Direct Ads

Testing 1-2-3

I am a PPC veteran.  This and a buck fifty might get me a cup of coffee.  The online marketing and social media landscape changes so rapidly that you can be an expert in something in six months and a dinosaur in 10 seconds.

In an effort to promote my business as a marketing coach I am running a small test campaign LinkedIn Direct Ads geo-targeted to small business owners in my local area.  This pool is very small (about 1000 LinkedIn members). 

Clearly defining your goal before begin any marketing campaign is critical.  I have two:

  • Gain more readers for this blog
  • Find additional clients for my coaching and consulting business

Four ad variations, four headlines and two images are being tested in this campaign.  It has been up for about 24 hours and three of the four ad variations have about 250 impressions each- so far no clicks. I just added the fourth variation based on my results to date.  At some point I will review my campaign and revise where needed.  The method of review and revise for all types of marketing campaigns is a key element for success. 

As I mentioned my CTR (click through rate) is currently zero.  Here are some potential reasons why this is the case. Part of my review and revise methodology is to look at this list and determine what fits given all the factors involved.

Some possible reasons could be:

  • My ads are not compelling enough to illicit the desired response
  • My audience pool is too small
  • LinkedIn is not the right advertising venue for my services
  • The campaign has not had enough time for my audience to feel compelled to click through
  • A combination of any of these reasons
  • A multitude of other reasons

As a PPC veteran I am very aware that there are many reasons why a campaign might succeed or fail.  Sometimes it is about trial and error.  It helps when you have an experienced marketing professional who can coach you along the way.  If you are the coach you had better take your own advice.

I’ll keep you posted…

-KK


Welcome!

Many times bloggers have a dream of what their blog will be about, who will read it what they plan to say.  Sometimes they are right and sometimes their blogs morph into something unexpected. My goal is to help small to medium-sized business with marketing and business related challenges. If you are a marketing and business guru/expert/kingpin then this blog is probably not for you (you could teach me a thing or two :)).

I do have some experience to share. Deep experience in marketing, ecommerce, special events, software and in start-ups (specific experience in why some don’t work). I help small to medium-sized business with marketing and business related challenges.  My goal is that you will find something useful here to grow and improve your business.

As of today, July 28, 2010 I am still in the process of building this site.  The saying “if you build it, they will come” is a fallacy.  You have to direct people to “it” because there is so many other things vying for your readers’ attention.  If you happen to stumble upon my site before I complete it please help me start spreading the word and visit frequently.  Of course if you wish to send me hundreds of readers before I have started marketing it then by all means – go ahead! 🙂

Thanks for the support.

~KK


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