Not every marketing coach or firm is a good fit for every client. As a small business owner it is important to look for a marketing professional who has marketing experience. More importantly, however, is to find a competent professional with whom you have “synergy”. An overused word, yes, but an effective description nonetheless.If you cannot get “on the same page” with your marketing team (internal or external) chances are you will not have an effective marketing strategy in the end.
A key element in the planning and execution of an effective marketing strategy or campaign is communication. If your marketing coach cannot communicate well with you then how will they communicate well with your audience?
Ask yourself these questions to see if you and your marketing coach are on the same page:
- Is he or she asking questions about your business? (this is basic stuff)
- Is he or she asking what your passions are? Are you asked about what drives you to do what you do?
- Is he or she actually listening to your answers or just spouting off “solutions” before understanding the entire picture of your organization?
- Is he or she communicating with you during the process (during building of the strategy or during campaigns)?
- Add your questions here…
There are many more questions that can be added to the list. The point is that your campaigns can be wildly successful if you have a marketing coach who understands you and your company and keeps the lines of communication flowing in both directions.
Looking for synergy…