Did you make the grade?
Go back and look at your strategic marketing plan for this year. How have you been doing? Are you on target or did you miss the mark? What grade would you give yourself and/or your team?
October is a perfect time to review your current plan. Why October? Because it is time to start writing your 2012 plan! Don’t wait until December or worse, next year – start now.
Take a realistic, objective look at marketing campaigns and tactics that have produced the desired results this year (I hope you have been reviewing and revising campaigns/ tactics throughout the year). Successful strategies should be incorporated into your new plan.
It is equally important to take a look at the marketing campaigns and tactics that have not performed well. Don’t keep doing the same thing over again if it is not producing results.
This will go a long way in helping you create a plan for 2012 that is achievable and effective. If you start planning now you will be much more prepared for the New Year. It is almost here!
More tips on strategic planning coming up soon…
Happy New Year!
May your New Year be filled with…
- Passion for your work
- Passion for your clients
- And a passion for life and family
- Effective communication between your team and your clients
- Effective communication between you and your team
- And effective communication in all you relationships
Got a strategy?
So did you start on your 2011 marketing strategy yet? If you are staring at a blank slate consider these points:
- Start small – you don’t have to have a 20 page plan
- Start with a goal – what do you want to achieve in the new year?
- Certain quantity of new proposals, leads, clients, web site visitors, etc.
- Select the marketing venue to help you achieve the goals you set
- Consult a marketing coach to help you
Here are some additional previous posts I’ve written related to marketing planning. I hope you find them useful.
Uh…I don’t have a Marketing Plan
Marketing Plans – Phase it In
Marketing Plan – Make Your Outline
You can do it! Start now.
Throwing up a Facebook page is not a strategy
Even a great Facebook page by itself is not a strategy. It is a component of your Social Media plan which is only one component of your overall marketing strategy
There have been many bloggers recently talking about examples of great Facebook pages. Check out this blogger’s Top 35 list from July 30. Most are well-known brands with deeper pockets than the average small business but that does not mean pages for small businesses have to be boring.
Included on this list is BlackBerry. I like their page because it integrates a tool accessible to everyone: YouTube. A small business could incorporate a YouTube video and some well done graphics to create an attractive, dynamic Facebook page.
As mentioned frequently in this blog, if you need help with your marketing strategy, including your Facebook page, contact a marketing coach/professional. They can help you create and execute a solid strategy and help you avoid the pitfalls of going down the wrong path.
I am continually looking for ways to improve the effectiveness of Facebook. If you have a success story to share please post a comment.
Always looking to improve…