Tag Archives: marketing strategy

“F” Does Not Stand for Fabulous

Did you make the grade?

Go back and look at your strategic marketing plan for this year.  How have you been doing?  Are you on target or did you miss the mark?  What grade would you give yourself and/or your team?

October is a perfect time to review your current plan.  Why October? Because it is time to start writing your 2012 plan! Don’t wait until December or worse, next year – start now.

Take a realistic, objective look at marketing campaigns and tactics that have produced the desired results this year (I hope you have been reviewing and revising campaigns/ tactics throughout the year). Successful strategies should be incorporated into your new plan.

It is equally important to take a look at the marketing campaigns and tactics that have not performed well. Don’t keep doing the same thing over again if it is not producing results.

This will go a long way in helping you create a plan for 2012 that is achievable and effective. If you start planning now you will be much more prepared for the New Year.  It is almost here!

More tips on strategic planning coming up soon…

-KK


Social Media is not…

Social media is not a stand-alone strategy

Having a social media component in your overall marketing strategy is a key element to success.  But if social media is your only strategy – at worst it is doomed to fail and at best you will just be spinning your wheels.

Marketing is about telling your story – the story of your product and your company. I coach my clients to use social media to help promote, educate and spark conversation about their story.  Social media helps us to get more personal with our clients and customers. Social media can extend our reach beyond what it can be without it.  Social media can help us make new connections.

If social media helps us promote our company story that means we must already be telling our story. As a small business owner you are living out your company story daily. The question becomes, are you communicating it effectively?

Don’t know the answer? Ask a marketing coach. I’m available.

-KK


May your 2011 be filled with…

 

Happy New Year!

 

May your New Year be filled with…

  • Passion for your work
  • Passion for your clients
  • And a passion for life and family

 

  • Effective communication between your team and your clients
  • Effective communication between you and your team
  • And effective communication in all you relationships

 

  • A solid, achievable, measureable and effective strategic marketing plan
  • The right person/people (staff or marketing coach) dedicated to executing the strategy
  • And a solid, achievable and effective Personal Growth Plan

 Be safe… 

~KK


No Strategy equals No Results

  Want results?
  Got a strategy?

So did you start on your 2011 marketing strategy yet? If you are staring at a blank slate consider these points:

  • Start small – you don’t have to have a 20 page plan
  • Start with a goal – what do you want to achieve in the new year?
    • Certain quantity of new proposals, leads, clients, web site visitors, etc.
  • Select the marketing venue to help you achieve the goals you set
  • Consult a marketing coach to help you

Here are some additional previous posts I’ve written related to marketing planning. I hope you find them useful.

Uh…I don’t have a Marketing Plan
Marketing Plans – Phase it In
Marketing Plan – Make Your Outline

You can do it! Start now.

Happy Planning!

-KK


I Can’t Afford That!

Brand Consistency on a Budget

As a small business owner it is possible to create a comprehensive marketing strategy with a consistent look & feel that matches your brand and does not break the bank.  I am currently executing a marketing strategy for a small business client which includes a social media component. 

Here is an overview of the approach:

  1. Create website (includes new logo, corporate colors, etc.)
  2. Create Twitter account (created custom background and colors to compliment the website).  Promote branding messages through Tweets (be careful not to over do this).
  3. Create blog (using WordPress.com). (Custom header and background colors to compliment the web site).
  4. Leverage existing LinkedIn account.  Incorporate new logo and promote branding messages through updates.
  5. Create Facebook Page with new logo. Promote branding messages through updates.
    1. Next step will be to create a unique tab for her business that can take a “basic” Facebook page to another level. Click for Skittles example
Note: all elements are linked to each other so that the user can easily get from Facebook, to the blog, to LinkedIn, etc.

Once all the components of the strategy are live I will do a case study to show the final result and include a budget review. In the meantime, call your marketing coach to help you plan and execute an achievable strategy for you!  Don’t have one? Get one, I high recommend it!

This is the basic overview.  More details to follow on Friday’s post. Stay tuned!

-KK


Throwing up Facebook

Throwing up a Facebook page is not a strategy

Even a great Facebook page by itself is not a strategy. It is a component of your Social Media plan which is only one component of your overall marketing strategy

There have been many bloggers recently talking about examples of great Facebook pages. Check out this blogger’s Top 35 list from July 30. Most are well-known brands with deeper pockets than the average small business but that does not mean pages for small businesses have to be boring.

Included on this list is BlackBerry. I like their page because it integrates a tool accessible to everyone: YouTube.  A small business could incorporate a YouTube video and some well done graphics to create an attractive, dynamic Facebook page.   

As mentioned frequently in this blog, if you need help with your marketing strategy, including your Facebook page, contact a marketing coach/professional. They can help you create and execute a solid strategy and help you avoid the pitfalls of going down the wrong path.

I am continually looking for ways to improve the effectiveness of Facebook.  If you have a success story to share please post a comment.

Always looking to improve…

-KK


Oozing Passion

In today’s hyper-transparent, social media world you can find thousands of people and companies who are passionate about something. Companies that are not passionate about their mission, their product, their employees or “something” will get lost in the crowd never to be heard from again.

Some organizations are oozing with passion.  It is obvious to almost everyone.  They broadcast it just by doing what they do. Conspicuous passion for something is easier to build a marketing strategy around than a lack of passion. You may have the best product or service and the best employees but if the passion of the organization (or the individuals) is missing it will be apparent in your marketing campaigns as well.

As marketing professionals we are trained to find out the company’s mission.  I believe the challenge is to dig deeper – discover the passion behind the mission? Someone at some point had a passion for this or they would not have started the company.  Find out what that is and build on it. Why did they start the business in the first place? Or why did they take the job? 

Companies with no passion need more than just a solid marketing strategy to get back on track.  However, some just need to be reminded of their roots and the passion that started their company in the first place.

As a small business owner are you oozing passion or getting lost in the crowd?

Oozing passion for helping small businesses…

-KK


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