Happy New Year!
May your New Year be filled with…
- Passion for your work
- Passion for your clients
- And a passion for life and family
- Effective communication between your team and your clients
- Effective communication between you and your team
- And effective communication in all you relationships
Now is a great time to reflect on all that we accomplished or missed the mark on in our business over the last year. It is important for all businesses to take inventory. This is more than just counting the number of widgets we have left – it should include taking an inventory of how well we served our clients/customers and how well we served our employees.
As a small business owner how well did you serve your employees? Did you empower them to do their job effectively? Do you they see your passion for the business? Do you all work well together as a team?
How about your client’s? Do they feel like they matter to your organization? Do they feel like you listen to what they need and then provide it?
If your answer to these questions is a resounding yes! then celebrate and do more of the same in 2011. If your answers are and it stings a little then perhaps the New Year should ring in some changes.
Food for thought…
If you asked 100 seasoned marketing professionals what they want the next generation of marketing professionals to know you will probably get 100 answers. Sure, there will be some relatively universal answers but everyone has that “one thing” they learned and want to pass on. In this season of my career that “one thing” would be to discover your client’s passion for their business.
I frequently mention passion in this blog. For me it is most definitely a key element. Without passion we would not have many of the items we have today that enhance our lives and the lives of those around us. Without someone’s passion we would not have things like prosthetic limbs for those who need them, special schools for the blind or deaf or even everyday things like a vacuum cleaner. At one time someone had a passion to build these things.
There are many businesses that just seem to be “going through the motions”. For companies such as this a good marketing plan may not be able to solve all the problems but perhaps it could reignite the passion that started the business in the first place.
So new marketers – discover your client’s passion. It will make your strategies and campaigns much more successful.
If you are a seasoned marketing professional what is your “one thing” you would pass on to the next generation?
Passionate about making a contribution…
Passion is important. It is important in all areas of our lives – even in business. I have not yet met a small business owner who was not passionate about he or she is doing. If they did not have some level of passion they would not be doing it.
We all have our moments where our passion falters (some moment last longer than others). If you get bogged down in the daily grind of doing business and lose your passion it will be obvious to your clients. Passion is contagious. If you have passion and enthusiasm it will catch on and it will come through in your marketing strategy.
One key element for me to remain passionate is to remind myself why I am doing what I am doing. You might say that sounds too simple. The fact is, it is simple. Ask yourself these questions.
- Why did I start doing this in the first place?
- What do I have to offer?
- What about my work drives me?
Passionately Working and Serving,
P.S. Yesterday I talked about Integrity. Today’s blog post is going up late because I had some deliverables I needed to take care of for a client. If I am unwilling to put my feet into action on what I say then who will listen to me? I said I would send an email blast out this morning so I did what I said I would do.