Tag Archives: passion for work

May your 2011 be filled with…

 

Happy New Year!

 

May your New Year be filled with…

  • Passion for your work
  • Passion for your clients
  • And a passion for life and family

 

  • Effective communication between your team and your clients
  • Effective communication between you and your team
  • And effective communication in all you relationships

 

  • A solid, achievable, measureable and effective strategic marketing plan
  • The right person/people (staff or marketing coach) dedicated to executing the strategy
  • And a solid, achievable and effective Personal Growth Plan

 Be safe… 

~KK

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What will you find?

Reflection… 

Now is a great time to reflect on all that we accomplished or missed the mark on in our business over the last year.  It is important for all businesses to take inventory.  This is more than just counting the number of widgets we have left – it should include taking an inventory of how well we served our clients/customers and how well we served our employees.

As a small business owner how well did you serve your employees? Did you empower them to do their job effectively? Do you they see your passion for the business? Do you all work well together as a team?

How about your client’s? Do they feel like they matter to your organization? Do they feel like you listen to what they need and then provide it?

If your answer to these questions is a resounding yes! then celebrate and do more of the same in 2011. If your answers are and it stings a little then perhaps the New Year should ring in some changes.

Food for thought…

-KK


Oozing Passion

In today’s hyper-transparent, social media world you can find thousands of people and companies who are passionate about something. Companies that are not passionate about their mission, their product, their employees or “something” will get lost in the crowd never to be heard from again.

Some organizations are oozing with passion.  It is obvious to almost everyone.  They broadcast it just by doing what they do. Conspicuous passion for something is easier to build a marketing strategy around than a lack of passion. You may have the best product or service and the best employees but if the passion of the organization (or the individuals) is missing it will be apparent in your marketing campaigns as well.

As marketing professionals we are trained to find out the company’s mission.  I believe the challenge is to dig deeper – discover the passion behind the mission? Someone at some point had a passion for this or they would not have started the company.  Find out what that is and build on it. Why did they start the business in the first place? Or why did they take the job? 

Companies with no passion need more than just a solid marketing strategy to get back on track.  However, some just need to be reminded of their roots and the passion that started their company in the first place.

As a small business owner are you oozing passion or getting lost in the crowd?

Oozing passion for helping small businesses…

-KK


Passion is Contagious

Passion is important.  It is important in all areas of our lives – even in business. I have not yet met a small business owner who was not passionate about he or she is doing.  If they did not have some level of passion they would not be doing it.

We all have our moments where our passion falters (some moment last longer than others). If you get bogged down in the daily grind of doing business and lose your passion it will be obvious to your clients. Passion is contagious.  If you have passion and enthusiasm it will catch on and it will come through in your marketing strategy.

One key element for me to remain passionate is to remind myself why I am doing what I am doing. You might say that sounds too simple.  The fact is, it is simple.  Ask yourself these questions. 

  1. Why did I start doing this in the first place?
  2. What do I have to offer?
  3. What about my work drives me?

Passionately Working and Serving,

-KK

P.S. Yesterday I talked about Integrity.  Today’s blog post is going up late because I had some deliverables I needed to take care of for a client.  If I am unwilling to put my feet into action on what I say then who will listen to me? I said I would send an email blast out this morning so I did what I said I would do.

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