The fact is that there are certain business segments where social media is shunned and for good reason. Certain industries or business segments with high security concerns may not embrace social media. This is appropriate – their customers do not live in the social media universe so why should they? There are so many industries that can benefit from social media there is no need to force it on those with whom it does not resonate.
As a “VP of Marketing for hire” my job is not to force one solution or marketing tactic on every client just because I like it and find it successful. My job is to create and execute a marketing plan that will achieve my client’s goals.
Food for thought…