Go back and look at your strategic marketing plan for this year. How have you been doing? Are you on target or did you miss the mark? What grade would you give yourself and/or your team?
October is a perfect time to review your current plan. Why October? Because it is time to start writing your 2012 plan! Don’t wait until December or worse, next year – start now.
Take a realistic, objective look at marketing campaigns and tactics that have produced the desired results this year (I hope you have been reviewing and revising campaigns/ tactics throughout the year). Successful strategies should be incorporated into your new plan.
It is equally important to take a look at the marketing campaigns and tactics that have not performed well. Don’t keep doing the same thing over again if it is not producing results.
This will go a long way in helping you create a plan for 2012 that is achievable and effective. If you start planning now you will be much more prepared for the New Year. It is almost here!
More tips on strategic planning coming up soon…