Seth Godin recently wrote a blog post called The category of ‘without apology’. He stated that some companies produce their product without apology. One of his examples “There are high margins in the business of high-end flatware, for people who don’t want to apologize for the lack of an asparagus fork when they have fancy company over.”
Whether your market segment is high-end asparagus forks, low-end furniture or moderately priced software you have a specific audience. If you did not have an audience or buyers for your product you would not be producing it. So… continue producing it and marketing it – unapologetically.
If you need help in telling the story of your product “without apology” ask a marketing coach.
-KKP.S. I subscribe to Seth Godin’s blog. Every day he makes me think about what I am doing. He has written several business books that I believe are game changers for business including Linchpin. As a marketing and business coach I strongly suggest you subscribe to his blog (after you subscribe to mine of course).