Tag Archives: Thursday Threads

Thursday Threads

Changes are… consistent

  1. This week Google announced Google Instant. Need to keep a close watch on this one to see how it affects my clients’ Adwords campaigns.
    1. How do you think Google Instant will affect paid search?
  2. It will be interesting to see how popular keywords increase in bid price.
    1. A WSJ article speculates that the most common terms(which are already expensive) will jump in price.
  3. A key element of a good marketing coach is to help their clients navigate major changes like Google Instant.
    1. Perhaps I will write something brilliant and get credited by AP as a blogger news source…
  4. The Associated Press (AP) begins crediting bloggers as news sources. It will be interesting to see how this affects the news cycle – if at all.
    1. I doubt I’ll get quoted by the AP tomorrow but it could… happen!
  5. I would guess that to be a cited source by AP one must be consistent in delivering news-worthy information
  6. Speaking of consistency… the use of the same or complementary colors across different marketing platforms can help tie your campaigns together
  7. The use of consistent wording can help do the same
  8. Using consistent (positive) wording is also a good practice with children and families. This is not big news but perhaps it should be…

-KK

Advertisements

Thursday Threads

Blinding flashes of the obvious… 

  • It is difficult to deliver a good product for your client if everyone on your team is unhappy
  •  Poor communication will not make your team happy
  •  Communication is not effective if no one understands what you are talking about
  • Communication is not effective if you do not listen
  •  People like to be heard
  •  If you ignore your clients, they will move on
  •  If you ignore your family, they won’t be happy
  •  Everything in your life does not have to be about work
  •  Finding balance is a good thing
  •  If you are passionate about something (God, your family, your work, a cause, etc.) it becomes contagious
  •  Apathy can also be contagious
  •  Apathy can kill an organization
  •  Passion can bring an organization to life

Got Passion?

-KK


Thursday Threads

Thoughts from Kerri (every Thursday)…

  1. There sure are a large amount of social media “experts” floating around. Some are innovative but most are just copy cats (including me).
  2. Even copy cats have valuable things to share with their Tribes.
  3. If you have not read Tribes by Seth Godin, you need to do it NOW!
  4. The word integrity is thrown around often.  It is not displayed nearly as often as it is mentioned.
  5. However, there are people in this world who do have integrity.
  6. I have more God-given blessings in my life than I can count. I need to remember that on days when things are not going my way.
  7. I am blessed to know the few things I am good at and the multitude of things I am not.
  8. I am also blessed to know what I am passionate about. I am passionate about using my expereince to benefit others both professionally and personally.
  9. Passion is contagious.
  10. I am blessed that you are reading my blog and would be more blessed if you’d pass it along to others (shameless plug, I know!)

Blessed beyond measure,

-KK


%d bloggers like this: