In today’s hyper-transparent, social media world you can find thousands of people and companies who are passionate about something. Companies that are not passionate about their mission, their product, their employees or “something” will get lost in the crowd never to be heard from again.
Some organizations are oozing with passion. It is obvious to almost everyone. They broadcast it just by doing what they do. Conspicuous passion for something is easier to build a marketing strategy around than a lack of passion. You may have the best product or service and the best employees but if the passion of the organization (or the individuals) is missing it will be apparent in your marketing campaigns as well.
As marketing professionals we are trained to find out the company’s mission. I believe the challenge is to dig deeper – discover the passion behind the mission? Someone at some point had a passion for this or they would not have started the company. Find out what that is and build on it. Why did they start the business in the first place? Or why did they take the job?
Companies with no passion need more than just a solid marketing strategy to get back on track. However, some just need to be reminded of their roots and the passion that started their company in the first place.
As a small business owner are you oozing passion or getting lost in the crowd?
Oozing passion for helping small businesses…