Tag Archives: Tweets

What Should I Twitter?

What Should I Twitter?  I have nothing to say.

Sure you have something to say! When asked this question I typically respond with another question. Why do you want to Twitter? On Tuesday’s blog I offered 5 reasons to Twitter.  These can help answer the “why” question. If your business goal is to connect with your audience (clients, prospects, colleagues, etc.) then consider these suggestions on what you should Tweet.

  1. Join the conversation! (you might learn and/or contribute something)
  2. Offer information or insight (you may have a pearl of wisdom that one of your followers needs to read)
  3. Pass along interesting articles (by passing along great articles you read, you may help someone else)
  4. Talk about conferences or meetings you attend (people who respect you may want to check out what conferences you attend)
  5. Talk about business meetings you attended and mention who was in the meeting (especially if they are on twitter too)
  6. Talk about business deals you recently signed (if they can be discussed publicly)
  7. Talk about something you have learned in business, life, parenting, whatever (this can connect you to your readers)
  8. Insert your reason here

Still need more help with this Twitter or social media thing?  Contact a marketing coach to help get you started!

Tweet On!



You’re not My Type…

About a year ago my pastor asked for help in learning how to Twitter (and blog but that’s a post for another day).  He wanted to better engage with his congregation. I wrote him a basic “how to” guide and am in the process of modifying it for business.  I thought I’d share that guide with you.  If you would like a copy, please email me at kd_1689@comcast.net and I’ll be sure you to send one once the revision is complete.

This basic Twitter strategy guide talks about the purpose of Twittering, types of Twitter users (as defined by me), what to Tweet about, how often to do it, list of some resources to learn more, an overview of Twitter tools and steps to get started.

Today I thought I would share my take on the types of Twitter users.

Types Twitter Users

There are four basic types of Twitter Users (as defined by Kerri Karel compiled from multiple articles) –

  1. Leaders – Those who post their content on Twitter (generally these people are followed by others but may not follow many people themselves).  Their content consists of tidbits from their teachings, web sites, blogs, etc. and also some personal Tweets that give the reader a glimpse into who they are and what they care about (family, church, friends, passions, etc.)
  2. Social Butterflies – Those who want to be social with people (these people tend to follow people and get followed in return).  They twitter about everything from the latest tech gadget or application to where they are going to what they are doing.
  3. Observers (Stalkers) – Those who follow a large number of people, have very few followers and very few posts of their own. They want to see what others are talking about but do not wish to join in the conversation. They do not contribute anything.
  4. Cheeseballs – Those who use Twitter (and other social media) only to push their own products/services or agenda.  They miss the purpose, and therefore the power, of social networking. They are only focused on what followers can do for them (buy my product, read my stuff, answer my questions, etc.) and not interested in making a meaningful contribution.

As I mentioned yesterday my Twitter handle is @kkarel.

Catch you on Twitter.  Maybe we can Tweetup.


Why Should I Twitter?

Who cares what I am doing?
Why do I care what someone else is doing?

All good questions.  All questions I asked myself when I began to Twitter. I’ll be honest I was not an early adapter to Twitter. I am a marketing professional and in the beginning I did not get it. My thought was that busy professionals don’t have time for something so useless.

I do not claim to be a social media expert but I do have some experience in using social media myself and managing social media strategies for clients.  Here is my take on Twitter for the small usiness owner…

    1. Make sure you have a clear goal in mind for your Twitter (overall social media) strategy
    2. “I need to do it just to catch up with everyone else” is NOT a valid reason
      1. If you need help – talk to your marketing coach
    1. Companies can effectively use Twitter as part of their strategy to stay connected to their clients and prospects
    2. A key element to bringing value here is to join the conversation, don’t just push your company or product
    1. It is about quality of the connections, not quantity (see #1 on this list)
    2. According to a new HP study having a large numbers of followers does not equate to influence
      1. If you want highlights of the study read this blog post from ZDNET
    1. You can gain insight into your customers by reading their Tweets (see #2 on this list)
    1. Twitter can help make you a better writer
      1. Saying something worthwhile in 140 characters or less is NOT easy
      2. Saying it in 120 characters so others can retweet it is even more challenging

I have more to say but I’ll stop here – this is a blog post not a text book.  I am sure I will Tweet about it later.

Social media is still so new.  I am leery of anyone who claims to be a true “social media expert”.  To be an expert in something you need to have years of experience in it. That said I still seek out wisdom from those more experienced in it than I am. [side note: One of those great sources is Alltop. It brings together articles from some of the most notable sites on social media around the web.]

Want to join this conversation?  Post a comment or send me a Tweet. My Twitter handle is @kkarel.

Still working to stay connected…


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